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Boomer Women, Photoshop, Fashion Advertising, and the Future of Beauty

October 18, 2012 | Brent Green, Boomers

Beauty is only skin deep. A time-honored idiom recognizes an inexorable truth of human aging: that exterior beauty is fleeting and superficial. Now this olden expression has found more contemporary implications in an era when digital photo editing challenges another long-established idiom: Seeing is believing. For background, take a look at this disquieting short video from the Dove Self-Esteem Fund: The British government may force advertisers to divulge Photoshop perfecting of fashion and cosmetics models. As reported by the Associated…

Boomers as Consumers, The New York Times, and the Value of Aging

October 5, 2012 | Brent Green, Boomers

“After 40 years of catering to younger consumers, advertisers and media executives are coming to a different realization: older people aren’t so bad, after all.” So goes the lead to a recent New York Times article about a marketing transformation underway. Suddenly the venerable newspaper has produced an article that unambiguously acknowledges what the marketing industry has been way-too-slow to accept: “older people,” namely Baby Boomers, are too lucrative to ignore even though over 80% of the generation has aged…

@LifeReimaged – a Strengths Based Approach to Life

October 5, 2012 | Dr. Bill Thomas

I recently had the honor and privilege to be part of an all-star team working with AARP to develop a set of tools to help folks rediscover their passion and purpose as they enter the second half of life. The project is called Life Reimagined and it’s currently in the Beta testing phase. Coincidentally, the core purpose of this project is to help folks discover and use their personal strengths and gifts, which, according to new research, is more important than ever.

Is "American Idol" an example of institutionalized ageism?

October 2, 2012 | Brent Green, Boomers

Popular culture favors youth. Celebrity favors youth. Many of today’s icons of the Boomer generation achieved fame before turning 25, certainly by 35. But unlike older generations, where many youth icons faded from superstardom after age 45, Boomer icons persist today, filling stadiums (Billy Joel, Bruce Springsteen, Gene Simmons, and Bonnie Rait) and winning starring roles in movies (Richard Gere, Jessica Lange, Meryl Streep, and Sigourney Weaver, to name a few). The Boomer generation’s cultural hegemony is maintaining and even…

Baby Boomers: The Entitled Generation, by Bill Keller, New York Times Op-Ed Columnist

July 30, 2012 | Brent Green, Boomers

Bill Keller, an Op-Ed columnist for The New York Times, painstakingly summed up his baby boom birth cohort as “The Entitled Generation.” This snippy criticism is typical of jeremiads written by and for Boomers to portray unseemly conclusions about the nation’s largest generation. So writes the columnist from on high, “We are an entitled bunch.” Keller’s views fall way short of balance. For example, while warning of and alleging future entitlement fund shortfalls to be imposed by the generation, he…

Foreclosure Crisis Hits Eldest Americans and Minorities hardest

July 19, 2012 | Kavan Peterson, Editor, ChangingAging.org

AARP reports that the mortgage crisis is increasingly hitting older adults — especially those 75-plus — and that Latino and African American elders and their families are the hardest hit of all Americans, according to a new study released today. It remains true that those under age 50 are more likely to be in foreclosure, but the report found that the risk of “serious delinquency” on mortgages is growing at a much more rapid rate among those over age 50.

Paint Peeling on Efficiency Porn

July 13, 2012 | Dr. Bill Thomas

As the Post War generation poured out of the First Crucible of adolescence and into the embrace of the Square’s reasonable, responsible, productive adulthood, a new generation of management gurus and efficiency experts were waiting for them. Business books exploded in popularity in large part because the epicenter of American culture was moving directly toward […]

Obama vs Romney: strategies to capture critical Boomers+ in battleground states

July 12, 2012 | Brent Green, Boomers

Middle-aged and older adults living in battleground or "swing states" represent 41.90 percent of the population in those states. So the 2012 presidential contest may swing on choices made by undecided Baby Boomers and older voters in just ten states. Battleground states include Colorado, Nevada, New Mexico, Iowa, Wisconsin, Ohio, Pennsylvania, New Hampshire, North Carolina and Florida. (This is a dynamic list and changes with voter polls, political gaffes and sometimes the wind.) Swing states are critical to the outcome…

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