Did you know that June is effective communication month? As family relationships experts doing much of our work online, every point of contact is a chance to share our mission – how to help boomers find solutions to the problems of parents growing olde…
Continue Reading
As ChangingAging readers know, I’m working on a nonfiction book that explores aging in America through the cultural lens of the Post-War Generation. The concept for — “The Second Crucible,” — will also be a major theme in my upcoming TEDxSF talk.
Continue Reading
“After 40 years of catering to younger consumers, advertisers and media executives are coming to a different realization: older people aren’t so bad, after all.” So goes the lead to a recent New York Times article about a marketing transformation underway. Suddenly the venerable newspaper has produced an article that unambiguously acknowledges what the marketing industry has been way-too-slow to accept: “older people,” namely Baby Boomers, are too lucrative to ignore even though over 80% of the generation has aged…
Continue ReadingThis is the second in a series of posts on some new ideas I am working on. The paragraphs below begin to introduce the concept of the crucible as an instrument of social change. For most people most of the time, private problems remain private and public issues remain public. Sometimes, however, a society encounters […]
Continue ReadingThe post-war generation will begin turning 65 in January at the rate of 10,000 per day. Those are big numbers, and the number crunchers are having a hay day predicting societal, entitlement and financial disasters of epic proportions tied to aging boomers. As a former journalist I’m somewhat skeptical of news stories based purely on […]
Continue Reading
#ChangingAging - Explore what's next!