Brent Green, Boomers

Baby Boomers and the Future of the Financial Services Industry

November 25, 2013 | Brent Green, Boomers

On Wall Street is an online resource that provides “financial advisors at the largest and most prestigious brokerage firms with the best information and analysis in the industry.” Reporter Elizabeth Wine asked Dr. Joseph Coughlin, director of the MIT AgeLab, four questions about Baby Boomers and how investment firms can better serve this generation. In addition to directing AgeLab, Dr. Coughlin speaks at conferences, consults with businesses worldwide, and writes a perceptive and informative blog entitled Disruptive Demographics, an apt…

The Motivating Power of Generational Marketing and Baby Boomers

April 22, 2013 | Brent Green, Boomers

In the realm of marketing to older adults, vigorous debates arise about how best to construct advertising messages and frame offers in memorable and compelling ways.

Iceland is Beckoning, Boomers.

April 15, 2013 | Brent Green, Boomers

I predict here and now that Baby Boomers, especially Americans, will in accelerating numbers travel to and through this mystifying land of fire and ice.

A Hosting Odyssey on the WeEarth Global Radio Network: Boomer Future, Aging, Business, Marketing, Advertising, and Public Policy Thought Leaders

December 25, 2012 | Brent Green, Boomers

Amazing conversations awaken a stronger sense of where the Boomer generation is heading. Amazing conversations instill clarity, insight, motivation … even hope. Amazing conversations showcase the brightest minds in Boomer business, marketing and aging today. Thought leaders. Trendsetters. For nearly a year, I have been undertaking a radio host odyssey on the WeEarth Global Radio Network. Dovetailing my new book, the show is entitled Generation Reinvention: How Boomers Are Changing the Future. Guests on my show have included a remarkable…

Smoker-ism: The Stigma That’s Killing Post-50 Adults and Boomers

December 18, 2012 | Brent Green, Boomers

If you are a cigarette smoker, or if you smoked sometime in the past, do you deserve to die faster? According to prevailing norms, you warrant an earlier death—a bitter truth rooted in the shadowy realms of human experience. Racism holds that distinctions exist between biological groups, that members of a race share traits making them less or more desirable participants in society. Pervasive assumptions about racial groups have justified destructive treatment of perceived group members for centuries. But ostracism…

Dr. Mark Crooks, A 57-Year Cancer Survivor, A Life Dedicated to Showing Baby Boomers How to Age Well

November 26, 2012 | Brent Green, Boomers

I have completed writing a biographical novel inspired by Dr. Mark Crooks, my long-time friend and fitness mentor, entitled: WARRIOR: The Life and Lessons of a Man Who Beat Cancer for 57 Years. Here’s a pre-publication book trailer: Mark Crooks, Ph.D., an exercise physiologist, sports psychologist, fitness pioneer and daredevil risked everything to survive five bouts of cancer spanning 57 years. This is the second of a two-part post, the first of which you can read by clicking here. The…

Two Major Boomer Wellness Goals: End of Sarcopenia, Compression of Morbidity

November 9, 2012 | Brent Green, Boomers

The aged man struggled to get out of his recliner. His leg muscles could not lift his weight into a vertical position, so he fell back into the chair, exhausted. He sat there for a few minutes, trying to command his weak muscles to help him stand. He barely had strength to push upwards with his hands against armrests. Finally in a single determined push with arms and forward momentum from rocking, he stood, though unsteadily. It took a few…

Boomer Women, Photoshop, Fashion Advertising, and the Future of Beauty

October 18, 2012 | Brent Green, Boomers

Beauty is only skin deep. A time-honored idiom recognizes an inexorable truth of human aging: that exterior beauty is fleeting and superficial. Now this olden expression has found more contemporary implications in an era when digital photo editing challenges another long-established idiom: Seeing is believing. For background, take a look at this disquieting short video from the Dove Self-Esteem Fund: The British government may force advertisers to divulge Photoshop perfecting of fashion and cosmetics models. As reported by the Associated…

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