Marketing to Baby Boomers Getting Older: Part Three
An article posted by CNBC.com—Bust of the Baby Boomer Economy: ‘Generation Spend’ Tightens Belt—proposes a gloomy economic future due to Boomer aging. Jessica Rao, the article’s author, argues “because of severe recession and stock market losses, Boomers have less to spend, and further they’re entering a post-career life stage when they will reduce spending anyway.” While this story may be accurate in aggregate—overall national economic growth may decline from loftier times 15 years ago, due to many factors including global…
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