My dad loves to listen to music, mostly classical, but other musical genres as well. Mostly he fires up his stereo, a boom-box, or the local classical music radio station. Now, he has a third option — listening with his iPad. For Christmas we gav…
Continue ReadingMost of us consider ourselves lucky if we find a single mentor early in life — someone who has the wisdom and compassion to lead us closer to our dreams, talents and values. It is even rarer to discover a mentor later in life who nudges us to reconsider where we’ve come from and where we’re heading next. One man I first met just eight years ago had an influence on me that changed the way I pursued a marketing…
Continue ReadingAccording to the celebrated editorial columnist Thomas Friedman, The Greatest Generation saved prodigiously, consumed prudently, and elevated the nation into an international economic powerhouse following World War II. On the other hand, Boomers have been profligate spenders while failing to leave the nation in better condition than the nation they inherited from their parents.
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In a previous post, I argued in favor of Generational Marketing — an approach to brand development that connects products and services to generational nostalgia, merging past with present. This approach to building brand identity and product awareness has critics. Some believe nostalgia borrows too much attention away from a product: we get caught up in an ad’s nostalgic moments and then ignore or forget the product being promoted. Some insist that nostalgia is focused on the past, and Boomers…
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It seems to be in vogue to be rude. From media and shouting television personalities, to drivers, to people’s online behavior, to members of the House of Representatives, rudeness seems to be a part of our daily life. Some people seem to be proud…
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Are you new to the Eden Alternative? Check out this introductory overview of the Eden philosophy and model in action from an independent caregiving expert. Earlier this week the radio program “Transition Aging Parents” with Dale Carter broadcast an episode focused on the Eden Alternative in an interview with caregiving coach Holly Whiteside, author of […]
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“After 40 years of catering to younger consumers, advertisers and media executives are coming to a different realization: older people aren’t so bad, after all.” So goes the lead to a recent New York Times article about a marketing transformation underway. Suddenly the venerable newspaper has produced an article that unambiguously acknowledges what the marketing industry has been way-too-slow to accept: “older people,” namely Baby Boomers, are too lucrative to ignore even though over 80% of the generation has aged…
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Great article in the Wall Street Journal about kids and grandparents and the ways they are communicating with one another. In her May 9, 2001 article, OMG! My Grandparents R My BFF!, reporter Molly Baker takes readers on a “magical mystery tour…
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