Evolution of the Aging Market
Consumers in the longevity economy are just interested in walkers, medicine and incontinence products, right? Wrong! This couldn’t be further from the truth.
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Baby Boomers and the Future of the Financial Services Industry
On Wall Street is an online resource that provides “financial advisors at the largest and most prestigious brokerage firms with the best information and analysis in the industry.” Reporter Elizabeth Wine asked Dr. Joseph Coughlin, director of the MIT AgeLab, four questions about Baby Boomers and how investment firms can better serve this generation. In addition to directing AgeLab, Dr. Coughlin speaks at conferences, consults with businesses worldwide, and writes a perceptive and informative blog entitled Disruptive Demographics, an apt…
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Design for Aging: Why Everything Sucks
In September ChangingAging is supporting the 3rd annual Seattle Design Festival (#sdf13) where I’ll be moderating a panel discussion on Enlivening Design For Aging.
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The Motivating Power of Generational Marketing and Baby Boomers
In the realm of marketing to older adults, vigorous debates arise about how best to construct advertising messages and frame offers in memorable and compelling ways.
Continue ReadingA Hosting Odyssey on the WeEarth Global Radio Network: Boomer Future, Aging, Business, Marketing, Advertising, and Public Policy Thought Leaders
Amazing conversations awaken a stronger sense of where the Boomer generation is heading. Amazing conversations instill clarity, insight, motivation … even hope. Amazing conversations showcase the brightest minds in Boomer business, marketing and aging today. Thought leaders. Trendsetters. For nearly a year, I have been undertaking a radio host odyssey on the WeEarth Global Radio Network. Dovetailing my new book, the show is entitled Generation Reinvention: How Boomers Are Changing the Future. Guests on my show have included a remarkable…
Continue ReadingSmoker-ism: The Stigma That’s Killing Post-50 Adults and Boomers
If you are a cigarette smoker, or if you smoked sometime in the past, do you deserve to die faster? According to prevailing norms, you warrant an earlier death—a bitter truth rooted in the shadowy realms of human experience. Racism holds that distinctions exist between biological groups, that members of a race share traits making them less or more desirable participants in society. Pervasive assumptions about racial groups have justified destructive treatment of perceived group members for centuries. But ostracism…
Continue ReadingTwo Major Boomer Wellness Goals: End of Sarcopenia, Compression of Morbidity
The aged man struggled to get out of his recliner. His leg muscles could not lift his weight into a vertical position, so he fell back into the chair, exhausted. He sat there for a few minutes, trying to command his weak muscles to help him stand. He barely had strength to push upwards with his hands against armrests. Finally in a single determined push with arms and forward momentum from rocking, he stood, though unsteadily. It took a few…
Continue ReadingBoomer Women, Photoshop, Fashion Advertising, and the Future of Beauty
Beauty is only skin deep. A time-honored idiom recognizes an inexorable truth of human aging: that exterior beauty is fleeting and superficial. Now this olden expression has found more contemporary implications in an era when digital photo editing challenges another long-established idiom: Seeing is believing. For background, take a look at this disquieting short video from the Dove Self-Esteem Fund: The British government may force advertisers to divulge Photoshop perfecting of fashion and cosmetics models. As reported by the Associated…
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