The Motivating Power of Generational Marketing and Baby Boomers
In the realm of marketing to older adults, vigorous debates arise about how best to construct advertising messages and frame offers in memorable and compelling ways.
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Iceland is Beckoning, Boomers.
I predict here and now that Baby Boomers, especially Americans, will in accelerating numbers travel to and through this mystifying land of fire and ice.
Continue ReadingA Hosting Odyssey on the WeEarth Global Radio Network: Boomer Future, Aging, Business, Marketing, Advertising, and Public Policy Thought Leaders
Amazing conversations awaken a stronger sense of where the Boomer generation is heading. Amazing conversations instill clarity, insight, motivation … even hope. Amazing conversations showcase the brightest minds in Boomer business, marketing and aging today. Thought leaders. Trendsetters. For nearly a year, I have been undertaking a radio host odyssey on the WeEarth Global Radio Network. Dovetailing my new book, the show is entitled Generation Reinvention: How Boomers Are Changing the Future. Guests on my show have included a remarkable…
Continue ReadingOld People are Living Bridges To History
What are old people for? That is something I’ve thought hard about most of my life and yes, even wrote an entire book on the subject. Today I found a video clip that captures one particular thing old people are for so succinctly, I can summarize it in a Twitter-length answer — old people are living bridges to history.
The Atlantic Monthly blog shared a YouTube video that seems to breath life into something that all of us consider distant history well outside of living memory. An eye-witness to Abraham Lincoln’s assassination appeared on a TV gameshow in 1956 and that video is now on YouTube.
Continue ReadingThe History of Old Age – Old Women
A taste of what I’ve found so far about how old women lived and were treated through the past 2500 years.
Continue ReadingMarketing to Baby Boomers Getting Older: Part One
In 2010, an interesting demographic symmetry arrived. Americans born between 1946 and 1964—the birth years traditionally used by pundits to delineate the Baby Boomer Generation—celebrated birthdays somewhere between 46 and 64. For the first time in this generation’s history, millions of Boomers may have considered a rhetorical question posed by Beatle Paul McCartney in his 1967 hit, “When I’m Sixty-Four.” Will you still need me? Family and friends will continue to need them, whether now between 48 or 66. And…
Continue ReadingThe Boomer Legacy According to Tom Friedman and Steve Jobs
According to the celebrated editorial columnist Thomas Friedman, The Greatest Generation saved prodigiously, consumed prudently, and elevated the nation into an international economic powerhouse following World War II. On the other hand, Boomers have been profligate spenders while failing to leave the nation in better condition than the nation they inherited from their parents.
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In Honor of 9/11 Victims: Normal is September Ten
NORMAL IS SEPTEMBER TEN by Brent Green Normal is September Ten, A clear and present day, Safe and sound America, Business without delay. A day when cathedral towers Diminish everything in sight, And three thousand citizens, Still plan on lasting light. Normal is homeland security, This continent at busy peace, A rich and winding tapestry, Freedom soaring puffs of fleece. Chaos is September Eleven, Twin towers tumbling down, The American family mourning, Mostly rubble to be found. A day damned…
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