The reframing aging movement must demand a decent quality of life for the millions of older adults who were good workers, neighbors, taxpayers and citizens and came up short through no fault of their own.
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Consumers in the longevity economy are just interested in walkers, medicine and incontinence products, right? Wrong! This couldn’t be further from the truth.
Continue ReadingThe comments responding to my post Dangerous Myth of Reinvention are too good not to share.
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I’ve noticed when boomers dance the fear of social judgment is refreshingly absent—there’s a sense of youthful freeness my millennial counterparts lack.
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Our cultural lexicon is wrong. It’s a classic language of otherizing—through which older adults’ experiences are confined and trivialized into this thing called aging.
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In the realm of marketing to older adults, vigorous debates arise about how best to construct advertising messages and frame offers in memorable and compelling ways.
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Nothing we do will make a shred of difference until the people living in long term care take responsibility for finding purpose in their own lives, says Martin Bayne.
Continue ReadingSearch smarter not harder. From the article Family Caregivers Now Have a Better and Easier Way to Search On-line for In-home Care Services
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