Lessons on Marketing to Baby Boomer Men: Wade Davis, a Lucky Man Who Made the Grade
An Anthropologist, Ethnobotonist and Daring Adventurer Discovers the Ethnosphere, Realizing High Hopes of a Generation Wade Davis has been compared to Indiana Jones, the intrepid fictional archeologist brought to life in cinema by co-creators Steven Spielberg and George Lucas. Several linkages ring true. Jones and Davis are both explorers of antiquity; both are audacious globetrotters; both endure monumental physical pain and emotional discomfort in gritty pursuit of extraordinary treasures. But this is where comparisons fall apart. In Spielberg’s four movies…
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