Amazing conversations awaken a stronger sense of where the Boomer generation is heading. Amazing conversations instill clarity, insight, motivation … even hope. Amazing conversations showcase the brightest minds in Boomer business, marketing and aging today. Thought leaders. Trendsetters. For nearly a year, I have been undertaking a radio host odyssey on the WeEarth Global Radio Network. Dovetailing my new book, the show is entitled Generation Reinvention: How Boomers Are Changing the Future. Guests on my show have included a remarkable…Continue Reading
“After 40 years of catering to younger consumers, advertisers and media executives are coming to a different realization: older people aren’t so bad, after all.” So goes the lead to a recent New York Times article about a marketing transformation underway. Suddenly the venerable newspaper has produced an article that unambiguously acknowledges what the marketing industry has been way-too-slow to accept: “older people,” namely Baby Boomers, are too lucrative to ignore even though over 80% of the generation has aged…Continue Reading
Baltimore’s own Michael Tucker, an actor perhaps best known as lawyer Stuart Markowitz on “L.A. Law,” returned to Charm City Sept. 30 to read from his first novel, After Annie, at the Baltimore Book Festival.
Our company ChangingMedia was an official sponsor of the book festival and we filmed authors speaking at the main literary salon. I was particularly interested to hear Tucker speak about his novel, which explores life and love after the death of a spouse.Continue Reading
A Renaissance of Boomer Marketing – The Journey So Far Following a recent resurgence of business interest in Boomers as a market niche, aging or not, companies targeting them have become more sophisticated at developing communications that tap into amorphous and dynamic values that accompany generational affiliation and stage-of-life. A renaissance of generational focus is not an accident. Substantial profits have been made in recent years by marketers who have cracked the Boomer marketing code with effective segmentation and creative…Continue Reading
Most of us consider ourselves lucky if we find a single mentor early in life — someone who has the wisdom and compassion to lead us closer to our dreams, talents and values. It is even rarer to discover a mentor later in life who nudges us to reconsider where we’ve come from and where we’re heading next. One man I first met just eight years ago had an influence on me that changed the way I pursued a marketing…Continue Reading
You may have noticed that I don’t do book reviews. The main reason is that there are so many bad ones related to aging and I don’t see the point of writing about a book I threw across the room…Continue Reading
There is an emerging category of Alzheimer’s literature that addresses the emotional terrain of dementia.
Cathie Borrie is one of its leading lights.Continue Reading