This is a really busy and exciting week for ChangingAging! Saturday I’m joining Dr. Bill in San Francisco where he’s the opening speaker for the TEDxSF Alive! Maximum Living as a Human conference at the Yerba Buena Center for the Arts. And Bill just Tweeted that he’s in New York City for two days of meetings with book publishers. ChangingAging readers have already seen several videos exploring themes for his upcoming nonfiction book “The Second Crucible,” and Bill is hoping he can find the right home to publish it.
The first publisher he’s meeting with today is Rodale, one of the biggest health and wellness publishing house in the world. Besides publishing numerous books on men’s and women’s health, spirituality, organic living, the environment and sports, Rodale produces numerous health magazines, such as Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening
I look forward to hearing from Bill on Rodale’s interest in exploring the virtues of aging and elderhood. As an organic fitness freak and a person living with a full-blown case of adulthood, Rodale’s bookshelf appeals to me. One of their current best-sellers “To Be a Runner,” by Martin Dugard is actually on my iPad. I love his holistic philosophy regarding how running can make people, and society as a whole, better. Good stuff. And I’m impressed by Rodale CEO Maria Rodale’s new book “The Organic Manifesto.”
However, from a pro-aging point of view Rodale’s bookshelf is pretty thin. I see a few titles on how to stay young forever. Good luck with that! I’m guessing that Rodale’s marketing department is probably aware that the largest consumer group in the nation is *GASP* not getting any younger, and likely to begin looking for insights on aging that go a little deeper than a false promise of youth.
I’m curious to hear from Bill how the meeting goes — you can follow his updates on Twitter at @DrBillThomas.