My friend Wendy Lustbader is publishing a follow up to her excellent What’s Worth Knowing. In her new book she explores some of the foundational ways that knowledge of one’s one mortality changes how daily life is experienced. A dramatic example of this transformation can be glimpsed when a world famous television sportscaster develops terminal […]
Continue ReadingI have always argued that ChangingAging has the internet’s best commenters, now I know, for certain, that it’s true. This comment is the reason I do what I do and why it is imperative that we succeed in changing aging. It’s 2:15 am as I sit in a nursing home where my mother who is […]
Continue ReadingThe Wiki has the goods… In Chaucer’s Canterbury Tales (1392), the “Nun’s Priest’s Tale” is set Syn March bigan thritty dayes and two.[3] Modern scholars believe that there is a copying error in the extant manuscripts and that Chaucer actually wrote, Syn March was gon.[4] Thus the passage originally meant 32 days after March, i.e. May 2,[5] the […]
Continue ReadingThe World April Fool’s Day Coordinating Committee (WAFDCC) has called off it’s annual celebration of trickery. Harcourt Fenton Mudd, the group’s unofficial spokesman (The official spokesman was killed in a terrible food processor accident.) announced that “Due to recent budget cutbacks and the fact that the United States can no longer even afford grandmothers, the […]
Continue ReadingWe’ve been following Dove’s experience with their “Pro-Aging” consumer ad campaign. See THIS. I recently saw that David Wolfe, a noted author and expert in marketing to older customers had a some news to report on this front. He writes… “Several years ago personal products marketer Dove kicked off a campaign that stunned the marketing […]
Continue ReadingThe folks at Varsity Branding keep their eyes peeled for emerging trends. One recent blog post tackled the issue of our aging agricultural workforce. According to a 2007 Department of Agriculture farming census, the average age of a farmer is 57. The average age of an American millionaire is 57. Only 10% of our millionaires […]
Continue ReadingHow do we change aging? How do we challenge and then overcome the passive equation of aging and decline? The process starts with the individual. It starts with you. Alone. You have to be willing to stand up and dance to music no one else can hear. You have to dance and dance and dance until finally […]
Continue ReadingI’m on the road again!!
It is my GREAT pleasure to be able to announce an upcoming Eden at Home Certified Trainer workshop.
Please join us for three days of learning and sharing and fun…
Don’t miss the opportunity to change the culture of care for Elders and care partners in your organization, faith community, community at large, your agency, and your world!
It CAN be different… Please be sure to join us!
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