We’ve been following Dove’s experience with their “Pro-Aging” consumer ad campaign. See THIS. I recently saw that David Wolfe, a noted author and expert in marketing to older customers had a some news to report on this front. He writes… “Several years ago personal products marketer Dove kicked off a campaign that stunned the marketing […]
The folks at Varsity Branding keep their eyes peeled for emerging trends. One recent blog post tackled the issue of our aging agricultural workforce. According to a 2007 Department of Agriculture farming census, the average age of a farmer is 57. The average age of an American millionaire is 57. Only 10% of our millionaires […]
How do we change aging? How do we challenge and then overcome the passive equation of aging and decline? The process starts with the individual. It starts with you. Alone. You have to be willing to stand up and dance to music no one else can hear. You have to dance and dance and dance until finally […]
I’m on the road again!!
It is my GREAT pleasure to be able to announce an upcoming Eden at Home Certified Trainer workshop.
Please join us for three days of learning and sharing and fun…
Don’t miss the opportunity to change the culture of care for Elders and care partners in your organization, faith community, community at large, your agency, and your world!
It CAN be different… Please be sure to join us!
One of the most gratifying aspects of my work with Elders and their care partners has been the opportunity to listen to their stories. On this Veteran’s Day, I am remembering the very special men and women I’ve known who have entrusted me with the stories of their military service to our country. Those […]
I stumbled onto a music video this morning that really spoke to everything I’ve loved about working with Elders and their care partners for the last 28 years. It was so sweet and so beautifully done, I had to sit down and find a way to share it with you. This story shows with great poignancy the deep […]