There’s a laundry list of reasons why the culture change movement has engaged only about 10% of all nursing homes in a meaningful way (and why real transformational home life is present in only about 2% — the Green Houses and other Household Model leaders).
For me, I keep coming back to this TED talk by Simon Sinek and his “people don’t buy what you do, they buy why you do it:”
Those doing the incredibly hard work of leading nursing homes don’t have enough opportunities to really reckon with the WHY of what they do. If the culture change movement can help with more of that, then as they say, that’s what it’s there for.
I do get how invoking 19th century abolitionist rhetoric can spur more reckoning in a Come to Buddha 21st century kind of way, and it’s not as though those 2% of real innovators are hiding the formula from others.
Someone said there are more nursing homes in the U.S. than McDonalds.