TAKE THE INITIATIVE … AND SELL IT. [PART II] Remember that Babe Ruth analogy. Considered the greatest baseball ballplayer of all-time, The Bambino hit less than one homerun for every 10 at bats. So, with due humility, here are 10 successful initiatives of the 10 times as many ideas that have been pitched within Eskaton.
Their success can be attributed to effective Planning, Purpose and Priority.
Thrill of a Lifetime by Eskaton — The gameplan for this “dream come true” campaign explains how it inspires everyone involved, the participants as well as employees, volunteers, sponsors and news media.
Eskaton Celebrates 100+ — Celebrate our three-dozen-plus centenarians and promote Eskaton as the “Official Sponsor of Longevity.”
Eskaton Kids Connection — This signature Eskaton experience has grown in three years from one class of elementary school students visiting with 30 residents, to more than 500 student-resident buddies throughout Eskaton.
Eskaton “Dawn of a New Day” Memory Care — New memories are made every day with this forward-thinking approach dementia care.
Eskaton Veterans Appreciation — West Sacramento’s first Veterans Day Parade launched the initiative; holiday celebrations regularly honor our hundreds of vets.
Eskaton’s Urban Gardens — This growing concern highlights Eskaton’s commitment to resource conservation, sustainability and healthy eating — a trifecta of contemporary (Boomer-friendly) causes.
Eskaton / CSUS Student Living andLearning Experience— A gerontology student from California State University, Sacramento benefits from a practical education by living in older adult community for a year.
Artists for Alzheimer’s — The ARTZ partnership brings artwork to memory care communities, and residents to museums.
Keep Connected with Eskaton — This new initiative will connect residents with remote family members and friends using eLiving, Eskaton’s proprietary online social and video connection.
Longevity Rules with Eskaton — The multimedia public outreach campaign helped build Eskaton’s national reputation.
It takes the best of intentions — starting within the organization, from the top on down — to make good ideas work. [SEE PREVIOUS POST, PART I — JULY 23]