Believe it or not, the internet isn’t just for the tech-saavy and young; but also for the young-at-heart. According to a new research study conducted by Pew Internet & American Life Project, 53% of American adults, 65 and over, are using the internet or email; and nearly one third of these are using social networking sites. This is a milestone for this age group who, until recently, had seen very little growth in internet usage.
This new surge of web-saavy elders are prompting major brands to market products and services catered to these individuals.
Read the full research results here.
Are you, or do you know of an elder who is using the internet as part of a daily routine? Tell us about it!