ESKATON’S REALITY SHOW ENTERS FIFTH SEASON. When is a picture worth a thousand words? Almost always.
After all, when describing an older adult community and its residents how many ways are there to say active, vibrant, quality, innovative, attractive, personal, compassionate? At what point are such habitually applied “differentiators” essentially rendered irrelevant? If not already, then very soon.
On the other hand, consider the image of a genuinely satisfied resident sharing a moment a friendly administrator. It tells a story beyond words.
As Eskaton plans a new series of print and TV advertisements, our residents and program participants will for the fifth year be the stars of the show, easily eclipsing the even most original accompanying language. And that’s how it should be. Show, don’t tell.