Global Ageing, Peril or Promise?

I’m happy to report that the fight against ageism got both a boost and a spotlight last week! I recently co-wrote a chapter titled, Media Portral of Ageing, for a book published by the Global Council on Ageing. The book, Global Ageing, Peril or Promise?, was launched at the Global Economic Summit in Davos, Switzerland on January 26th, and Margaret Chan, Director-General of the World Health Organization called it a “must read”.This book has a wealth of information about the challenges brought by a rapidly aging population, but also highlights the opportunities. Our chapter on ageism (chapter 4) describes how changing media images of aging and actively countering negative aging stereotypes can impact health beliefs, behaviors and outcomes. Check it out at www.icaa.cc/wef/Global-Population-Ageing-Book.pdf