“AGING” IS AN ACTIVE VERB, positive and all-inclusive process, and not a label to be placed old and frail adults. With aging, perception can literally become reality.According to a Yale University research study, individuals who maintain a positive…
Continue Reading“THRILL OF A LIFETIME.” The great thing about a “thrill of a lifetime”: It is ageless. The ultimate, life-enriching experience can be grandiose or deeply personal. Regardless, each thrill generates anticipation, excitement, satisfaction and great m…
Continue ReadingCAUSE MARKETING’S GOLDEN RULE. “Do for others as you would have them do for you.” The Golden Rule. Profoundly simple, yet as difficult to follow as the speed limit or a Charlie Kauffman film. The success of most all public-service campaigns and c…
Continue ReadingESKATON IS A “BLUE ZONE.” Northern Californians could be closer than most to discovering the secret to longevity. “Blue Zone” is the term a National Geographic explorer Dan Buettner uses to describe a handful of aging-friendly locations around …
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