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Stuart Greenbaum

"AGING" IS AN ACTIVE VERB

August 16, 2011 | Stuart Greenbaum

“AGING” IS AN ACTIVE VERB, positive and all-inclusive process, and not a label to be placed old and frail adults. With aging, perception can literally become reality.According to a Yale University research study, individuals who maintain a positive…

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“THRILL OF A LIFETIME.”

July 21, 2011 | Stuart Greenbaum

“THRILL OF A LIFETIME.” The great thing about a “thrill of a lifetime”: It is ageless. The ultimate, life-enriching experience can be grandiose or deeply personal. Regardless, each thrill generates anticipation, excitement, satisfaction and great m…

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CAUSE MARKETING’S GOLDEN RULE.

July 19, 2011 | Stuart Greenbaum

CAUSE MARKETING’S GOLDEN RULE. “Do for others as you would have them do for you.” The Golden Rule. Profoundly simple, yet as difficult to follow as the speed limit or a Charlie Kauffman film. The success of most all public-service campaigns and c…

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ESKATON IS A “BLUE ZONE.”

July 12, 2011 | Stuart Greenbaum

ESKATON IS A “BLUE ZONE.” Northern Californians could be closer than most to discovering the secret to longevity. “Blue Zone” is the term a National Geographic explorer Dan Buettner uses to describe a handful of aging-friendly locations around …

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