Stuart Greenbaum

LONGEVITY IS A NATURAL RESOURCE WORTH “EXPLOITING.” Eskaton’s commitment to natural resources includes energy efficiency, ridesharing, recycling and waste management. But, undoubtedly, the most respected natural resource within Eskaton’s 30 com…

FALSE DEADLINES WITH GOOD INTENTIONS. No one resents a “false deadline” more than me. But then I am responsive — a professional imperative for journalists. Publishing and handful of other professions (i.e. tax preparers, hostage negotiators, milit…

TAKING A NEW ROUTE DOWN MEMORY LANE. Branding and marketing for aging services can be a complicated, almost schizophrenic proposition as providers attempt to balance the needs of the current generation of consumers with the desires of the next generati…

ESKATON WHETS ITS APPETITE FOR ADVOCACY. Eskaton has been dipping its toes into the public policy arena over the past year. One effort produced quite a splash. Another created a ripple effect. And a third was just for show.ADHC RALLY — February 1, 201…

STRATEGIC THINKING STARTS WITH ASKING “WHY?” Why can be the most difficult and frustrating of questions. Every parent whose been challenged by their child’s curiosity — Why is the sky blue? Where do babies comes from? Why do I have to go to bed?…

BROTHERS’ THRILLING REUNION CONNECTS THE WORLD. [Installment #3] Thanks to Associated Press writer Yuri Kageyama and photographer Shizuo Kambayashi, the team who chronicled Eskaton’s Thrill of a Lifetime reunion of brothers Mino Ohye, 86, and Hiros…

SPATIAL AWARENESS AND “PROPRIOCEPTION.” Not unlike “Munchausen syndrome” or “echolalia,” “proprioception” is one of those cool medical terms that when removed from its clinical context, offers up opportunity for humorous misappropriatio…

EXHILARATION AND RELIEF AS BROTHERS REUNITE. [Installment #2] The most extraordinary aspect of Eskaton’s Thrill of a Lifetime program is that it provides rewards well beyond the Thrill recipient. Everyone that the Thrills touch share in the anticipat…