Stuart Greenbaum

THE HEADLINE READS “DECLARING INDEPENDENCE.” On the front page of the Sunday Sacramento Bee (7-8-12) the color photograph of five older adults laughing shows what the 82-inch story proceeds to tell. Among this friendly group of residents at the Esk…

PUT A PILLOW OVER MY HEAD!? Sadly, it is not uncommon for a young, healthy individual to whisper “Just kill me” or “Put a pillow over my head” upon witnessing the plight of a very old, frail and infirmed person. Two things are not taken into ac…

ESKATON’S CONNECTIONS GO CYBER.The grand opening today of Connections Café at Eskaton Jefferson Manor marks an extraordinary place in time. Whennonprofit groups establish creative, mutually beneficial partnerships to extend the scope of their s…

QUIETCARE SPEAKS VOLUMES IN ESKATON COMMUNITIES. Eskaton’s initial installation of the innovative QuietCare remote monitoring system is creating quite a buzz among residents, family members and staff. The unobtrusive technology, discreetly situa…

WITH THE SILVER TSUNAMI COMES SEA CHANGE. Get ready for a wave of cultural transformations (and a boatload of related clichés) as 78 million boomers, society’s new and largest-ever cohort of older adults, begin to exert their heft. Anticipate lookin…

ASK ORIGINAL QUESTIONS.In marketing and sales, the most fundament principle is to promote benefits rather than attributes. In other words, it is more effective to discover and then accentuate what is relevant to the consumer instead of simply bragging …

OPTIMISTIC OUTLOOK FOR ASSISTED LIVING. The nation’s largest assisted living providers believe that the sector will continue to benefit from several trends — among them the geographic separation of families (precluding “informal” caregiving) and…