Conclusion: The Boomer Generation Is Changing Aging
Ten years after beginning a serious inquiry into understanding the sociological and cultural collision between the Boomer generation and marketing, business, and aging, I have come away with some overarching observations and conclusions. Aging is a nonnegotiable part of the human condition, a biological imperative that binds, beckons, and bothers. Aging begets elderhood. These are facts, immutable, independent of generational context. What remains malleable is flexibility of meaning: social, cultural, and institutional narratives about human aging continue to evolve. A…
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