Nobody knows how to hype a new product like Apple and the launch of the iPad 2 one week ago surpassed all expectations. Apple announced today over one million iPad 2’s sold the first week, compared to the month it took to sell one million original iPads.
What does the success of the iPad mean for social media? Is it just another gadget to keep the millions of Apple fanatics happy or has the iPad brought about more meaningful change in the way we consume content?
The stunning success of the iPad 2’s launch indicates a major shift is well underway. Apple took a gamble in introducing a new device for media consumption not specifically designed to replace an old model. The iPad doesn’t replace your laptop. It doesn’t replace your smart phone. It’s a new category of media consumption, and whether you use it for browsing Facebook, watching YouTube videos, tracking Tweets on Hootsuite, or reading a blog, the iPad is a content consumer’s dream device.
Why? First, the iPad introduced a new position for surfing the web — kicking back and relaxing. As social media becomes more and more integrated into our lives we’ve found ourselves increasingly hunched over smart phones, sitting at our desk or carrying around laptops. The iPad provides the most casual, relaxed way to surf web and consume social media content. It’s the simple reason why people discover the iPad provides something they never knew they wanted.
Second, the iPad is the ultimate Apple device — painstakingly simple, superbly designed and totally integrated into an existing infrastructure that includes tens of thousands of Apps, music, movies and other media through iTunes and the App store. For the millions of people using their iPhone (or even other smart phones) to keep up on Twitter, read blogs, watch and create videos, the iPad provides more real estate and a richer content experience.
So what does this have to do with ChangingAging? Well, we like shiny new gadgets as much as the next social media geek and we especially like technologies that enable us to connect and communicate better. When it comes to blogging, the best bloggers are the best media consumers, and the iPad is hands down the best media consumption device.
In particular, Bill and I were excited that the iPad 2 comes enabled with FaceTime video chat, which is the biggest difference between the original iPad and the new one. We’ve been actively experimenting with different ways to communicate with people via streaming video and the iPad is a great new tool.
So of course the first thing I did after opening my new iPad 2 was to call up Bill on FaceTime to talk about the latest ChangingAging news:
Did you get an iPad 2? We’d love to hear more from our readers how they’re using social media to connect, communicate and have fun.