Master The Conversation
Wow. NPR is “sponsoring” local political bloggers around the country to bolster online political reporting. They even flew a bunch of blog talent to NPR’s D.C. headquarters for a blog workshop. Azi Paybarah of the New York politics blog The Empire shared the spoils of this workshop:
My favorite part was the description of “the Sully lede” : “proper noun, verb, block quote.” It’s a style often used by Andrew Sullivan.
(For example, my contribution to the genre: “Jimmy Vielkind pulls back the curtain on Andrew Cuomo’s daily activities, and discovers something is missing.”)
The slideshow says the Sully lede allows you to aggregate information quickly, for your readers. I’d add to this point that it also helps bloggers foster a sense that they’re involved in an on-going conversation with readers. And, if you have a successful web site, that’s true.
H/T to Dr. T, the master blogger, for sharing 😉