I am excited to announce the launch of the Real Care Now social networking campaign to advance person-centered approaches to long term care at www.ChangingAging.org/RealCareNow.
Real Care Now is a partnership between my blog, www.ChangingAging.org, and the Picker Institute, the leading foundation advancing person-centered health care, and the Erickson School of Aging Studies at UMBC, a first of its kind professional program integrating aging, management and policy.
Using social media tools such as blogging, Facebook and YouTube, we will introduce and popularize concepts of person-centered care. It’s a simple message — People want Real Care Now that responds to the needs of the individual, not to the needs of the health care system — and we hope you will join us in spreading this message.
I’ve been working to reform nursing homes and long term care for over 20 years by promoting and creating new person-centered models of care. These include The Eden Alternative and The Green House Project, revolutionary alternatives to institutional nursing home care designed to provide person-centered care to older people.
We see person-centeredness as a social movement, and we’re fortunate to be doing this work when it’s never been easier to communicate and coordinate using social media. These social networking tools help us connect with other people who share our vision of what high quality care should look like.
Building off ChangingAging.org’s existing social media networks on Facebook, Twitter, YouTube and LinkedIn, we will post videos, social commentary and news updates related to person-centered health reforms.
The goal is to build support for transformational change in how the health care system takes care of older adults.
Our healthcare system was designed to serve the need of younger people with acute conditions. But America faces a future where most of our healthcare resources will go to older populations with chronic health conditions.
We need Real Care Now.