Yesterday our local paper ran an article by Kyra Kyles of the Chicago Tribune (right in Oprah’s backyard!), entitled “Time Runs the Stop Sign”.
Kyles mentions that one in four skin products now advertises “anti-aging” properties but, as per Dr. S. Jay Olshansky of the University of Illinois, most of it is bunk. Olshansky says the only anti-aging that’s happening out there is in the plastic surgeon’s office.
Olshansky is currently writing a book on misleading marketing, called “Huckster’s Paradise” (a nod to Coolio there?). The latest hysteria surrounds enzymes called sirtuins, which supposedly work against the skin aging process. Now many products are advertising their “Sirtuin action”. Research is far from conclusive in this area.
There is one interesting anti-aging phenomenon going on. People who buy these products ARE getting younger–because younger adults are now buying these products!
The article reminds us that inexpensive moisturizers work as well or better than the high-end products. I might also add that the best anti-aging remedies for your face are staying out of the sun and not smoking.