David Wolfe covers some interesting ground…
Surely the boomer generation, if not the greatest generation, is the most mythologized generation in history.
Interestingly the boomer generation was not named until former People magazine editor Landon Jones did so in his 1981 book Great Expectations: America and the Baby Boom Generation. By then, the oldest boomer was 35-years-old – well past his or her hell-raising years of youthhood.
The term “boomer” has been a buzzword bigtime in marketing circles since the first boomers turned 60 in January of 2006. It seems that almost everyone in business is trying to figure out how to make oodles of money in boomer markets as its constituents head into their sunset years.