Designed by Grandma
My brother Gerhard is a well known photographer the co-curator of an ethnographic museum and the editor of the Journal A4, portraying art from the Americas, Africa, Asia, Australia. What I am saying is, he has an artist’s eye and sees things differently from most of us. Last week he stayed with designer friends in Tirol, Austria. Entering their private home he noticed a woollen blanket on their Minotti-couch (see photo). Immediately, it caught his attention. The pattern, the colour, the simplicity of it’s design prompted him to ask if it was designed by Armani or Calvin Klein. It turned out that “grandma” had knitted it, using local wool and traditional patterns.
Our world is hungry for a spiritual renewal (so Bill Thomas) and many people are in search of the authentic, the handmade, the „green“, the local, as the NoLogo or MyLogo* movement shows.
It seems that “designed by grandma” is indeed GRANDLogo (or a piece of culture, if not passed on, will be lost).
*Friebe, H & Holm, T (2008): “Trademark self-made” – The rebellion of the masses against mass-production, Campus Frankfurt, New York
(My translation from German book: Marke Eigenbau-Der Aufstand der Massen gegen die Massenproduktion, written language German).