Never to be forgotten, never ever, to be forgotten is the sad truth that the burden of ageism in our society falls most heavily on women, women young and old alike.
Amanda Hinsperger covers the issue effectively in
What is it about anti-aging? It seems truly ironic that our society feels and projects such negativity about aging.
Young women spend a fair chunk of their time trying to look older than they really are and baby boomers are reaching their senior years, so why is our culture obsessed with youth?
Women in particular carry the anti-aging burden, since most anti-aging ads are marketed to women. Are we afraid of aging? Does the natural course of life disturb us? Nobody likes to admit their body is failing. With all the stress this worrying brings on, and with the aging impacts of stress, maybe we’d be doing ourselves a favour by embracing age.
All you have to do is turn on the television to be bombarded by ads for a cream or lotion, a hair product, a cosmetic or an outpatient procedure designed to make people, usually women, look younger. Even in ads not obviously related to health and beauty, there is still an underlying theme of youth as desirable. All anti-aging advertisements and products reinforce the social belief that aging is bad and increase the pressure to fight aging, particularly for women.
There is more and it is very good. By the way, Amanda Hinsperger is 24 years old.