ChangingAging.org will soon be announcing a major new partnership with the Picker Institute, the leading foundation advocating person-centered care, and the Erickson School of Aging Studies, to promote healthcare reforms that put people at the center of care, rather than technology and bureaucracy.
Bill and I shot a video teaser to promote the new campaign. But we’re still trying to come up with a good catch-phrase to describe it. I’m thinking about calling it the “HighTouch” campaign, after a phrase coined by John Naisbitt in his best-selling 1980’s book “Megatrends.” Naisbitt contrasted HighTouch with hightech, arguing that technology shouldn’t be used to eliminate the human touch in daily business activities.
Some of our other ideas:
Below is the rough cut of our video — what do you think? Any suggestions?