Kimberly Clark has an interesing program running with retailers…
BUFFALO GROVE, Ill. — Before walking into a Walgreens drugstore here, Todd Vang donned glasses that blurred his vision, slipped un-popped popcorn into his shoes and adjusted tape that bound his thumbs to his palms.
The get-up was part of an exercise designed to help retailers better understand the physical challenges facing elderly shoppers. Mr. Vang, a 42-year-old Walgreen Co. vice president, struggled to pick up a can of soup. “I can’t imagine how this would feel if the store were crowded,” he said.
The point that needs to be remembered is that a store that is optimized to meet the needs of older people is also well-suited to the needs of your people. The reverse is not true.
Aging-Friendly design is universal design.
[H/T Paul Knepper]