Consumers in the longevity economy are just interested in walkers, medicine and incontinence products, right? Wrong! This couldn’t be further from the truth.
The comments responding to my post Dangerous Myth of Reinvention are too good not to share.
I’ve noticed when boomers dance the fear of social judgment is refreshingly absent—there’s a sense of youthful freeness my millennial counterparts lack.
Our cultural lexicon is wrong. It’s a classic language of otherizing—through which older adults’ experiences are confined and trivialized into this thing called aging.
In the realm of marketing to older adults, vigorous debates arise about how best to construct advertising messages and frame offers in memorable and compelling ways.
Nothing we do will make a shred of difference until the people living in long term care take responsibility for finding purpose in their own lives, says Martin Bayne.
Search smarter not harder. From the article Family Caregivers Now Have a Better and Easier Way to Search On-line for In-home Care Services
July 2009, Hell I write these words on a notepad, sitting on a hospital bed. Below me, a black rubber mattress amplifies the almost unbearable heat of this steamy July evening.
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The well-noted aging of the American population will continue long after the Baby Boomer generation crests, posing continuing economic challengesfor the country for decades to come, a new congressionally mandated report states.
Most believe that courage is the result of conquered fears, but REAL courage is what happens when we continue to move forward DESPITE our fear.
America’s obsession with speed, performance and “effectiveness,” which suited the Post War generation so well on its long journey through adulthood, grates on people who are edging into elderhood in ways not unlike the well-loved relative who has overstayed her welcome. The first impulse that many people have is to complain about how much faster […]
As a nationwide drought threatens to drive up prices for food staples this fall, it could pose an even greater challenge for the one in five Americans who weren’t able to afford food so far this year. For the first six months of 2012, Gallup surveyed 1,000 Americans each day to see whether […]
Useful information arrives and sometimes it appears to be so obvious or has been so widely distributed in the media that it would be redundant for me to tell you about it. But maybe not; maybe some readers want or need to know this stuff.
So instead of one at a time, I’ve collected several items together in today’s post about this year’s flu shots, swift delivery of OTC drugs, boomers and Hep C, a new kind of colonoscopy and an extremely useful new nursing home database.
A website that bills itself as having the “biggest little list” of oxymorons on the internet offers all of the usual suspects including “enormously small,” a “genuine fake,” and “paid volunteer.” It also reveals our culture’s bias against aging. We find “active retirement,” a “young sixty” and “healthy aging” listed as oxymorons. It should come as no surprise then that the words “enthusiast” and “aging” just don’t seem to go together. All though it remains small and it is hidden in the shadows of society, there is a sub-culture that actually embraces and even celebrates the normal changes associated with normal human aging.
These are the Enthusiasts.
I am tiring of “the boomers are coming” dire warnings that seem to be everywhere. Boomer bashing is nothing new — it’s been going on since it became clear that the demographic cohort would be a large one. Yes there are pro…
I got this letter from Generations United Executive Director Donna Butts today appealing for support to respond to “the worst attempt to incite intergenerational conflict we’ve seen in years.” If you’re a baby boomer, child of a baby boomer or grand child of a baby boomer (so yah, everyone), take a look and speak out:
One of the biggest challenges for the aging services industry is that what appeals to one generation does not necessarily appeal to the next. Take large CCRC’s (Continuous Care Retirement Communities) or state-of-the-art assisted living communities. These business models — often sprawling over large campuses and offering every kind of amenity you can imagine — saw a major boom and growth over the past two decades. But guess what. The “Queen Mary” cruise ship retirement lifestyle does not appeal to everyone. Consider this comment posted today on Ronni Bennett’s blog www.TimeGoesBy.net by reader “Doctafill”.
As many of you know, I am hard at work on a new book. The Tribes of Eden is out in the world and we will be doing some pretty fun stuff to get the word out about that book but…
I also have to think about the next book. As part of that effort, I thought I might sketch out the key ideas in the new book just to see if I can express them clearly.
Many years ago, shortly after my daughter was born, my parents asked my husband and me about our will. It turned out, however, that they were less concerned about a will than they were about whether we had signed medical directives or health care prox…