Consumers in the longevity economy are just interested in walkers, medicine and incontinence products, right? Wrong! This couldn’t be further from the truth.
The comments responding to my post Dangerous Myth of Reinvention are too good not to share.
I’ve noticed when boomers dance the fear of social judgment is refreshingly absent—there’s a sense of youthful freeness my millennial counterparts lack.
Our cultural lexicon is wrong. It’s a classic language of otherizing—through which older adults’ experiences are confined and trivialized into this thing called aging.
In the realm of marketing to older adults, vigorous debates arise about how best to construct advertising messages and frame offers in memorable and compelling ways.
Nothing we do will make a shred of difference until the people living in long term care take responsibility for finding purpose in their own lives, says Martin Bayne.
Search smarter not harder. From the article Family Caregivers Now Have a Better and Easier Way to Search On-line for In-home Care Services
July 2009, Hell I write these words on a notepad, sitting on a hospital bed. Below me, a black rubber mattress amplifies the almost unbearable heat of this steamy July evening.
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The well-noted aging of the American population will continue long after the Baby Boomer generation crests, posing continuing economic challengesfor the country for decades to come, a new congressionally mandated report states.
Most believe that courage is the result of conquered fears, but REAL courage is what happens when we continue to move forward DESPITE our fear.
America’s obsession with speed, performance and “effectiveness,” which suited the Post War generation so well on its long journey through adulthood, grates on people who are edging into elderhood in ways not unlike the well-loved relative who has overstayed her welcome. The first impulse that many people have is to complain about how much faster […]