Ashton Applewhite’s new book This Chair Rocks: A Manifesto Against Ageism is a wake-up call, especially for those who have the urge to make a difference while here, alive, and with the heart for change.
Abolishing ageism is a revolutionary cause whose time has come. This Chair Rocks by Ashton Applewhite is its inspiring manifesto.
About eight years ago, Ashton Applewhite began interviewing people over 80 for a project called “So when are you going to retire?” It didn’t take her long to realize that almost everything she thought she knew about aging was wrong. So she wrote a book to set the record straight.
The tension between generations is indeed worth studying, but mostly as a red herring and a symptom of how aging has been reframed as a problem.
Books on dementia are usually addressed not to friends but to family caregivers or professionals. I approached this book with excitement because we rarely see the words “dementia,” “friendship” and “communities” together.
When I received a copy of Michael Gurian’s new book “The Wonder of Aging: A New Approach to Embracing Life After Fifty” I could tell this was a changing aging book.
This week I received a guestblog submission from a wonderful ChangingAging reader who is writing a book on graceful aging and submitted a post listing her Top 15 Books on
Amazing conversations awaken a stronger sense of where the Boomer generation is heading. Amazing conversations instill clarity, insight, motivation … even hope. Amazing conversations showcase the brightest minds in Boomer business, marketing and aging today. Thought leaders. Trendsetters. For nearly a year, I have been undertaking a radio host odyssey on the WeEarth Global Radio Network. Dovetailing my new book, the show is entitled Generation Reinvention: How Boomers Are Changing the Future. Guests on my show have included a remarkable…
“After 40 years of catering to younger consumers, advertisers and media executives are coming to a different realization: older people aren’t so bad, after all.” So goes the lead to a recent New York Times article about a marketing transformation underway. Suddenly the venerable newspaper has produced an article that unambiguously acknowledges what the marketing industry has been way-too-slow to accept: “older people,” namely Baby Boomers, are too lucrative to ignore even though over 80% of the generation has aged…
Baltimore’s own Michael Tucker, an actor perhaps best known as lawyer Stuart Markowitz on “L.A. Law,” returned to Charm City Sept. 30 to read from his first novel, After Annie, at the Baltimore Book Festival.
Our company ChangingMedia was an official sponsor of the book festival and we filmed authors speaking at the main literary salon. I was particularly interested to hear Tucker speak about his novel, which explores life and love after the death of a spouse.
A Renaissance of Boomer Marketing – The Journey So Far Following a recent resurgence of business interest in Boomers as a market niche, aging or not, companies targeting them have become more sophisticated at developing communications that tap into amorphous and dynamic values that accompany generational affiliation and stage-of-life. A renaissance of generational focus is not an accident. Substantial profits have been made in recent years by marketers who have cracked the Boomer marketing code with effective segmentation and creative…
With funding from Picker Institute, the team that produced the best-selling “Meeting the Leadership Challenge in Long-Term Care: What you do matters” has developed a series of multimedia resources that build on the book’s content. Click here to visit the … Continue reading →