An astounding number of 50+ Americans are woefully unprepared for the financial demand of old age. Even amongst those who are better off, nearly 40% have never discussed retirement costs with a financial advisor. This story from Senior Housing News describes why the boomer generation may not be the customers the senior care industry has been waiting for. Moreover, in the next 10 to 20 years that it will take for the Boomer generation make extensive use of elder housing options, the models for delivering services, community design, and elder culture will likely change dramatically. Look for more flexibility and creativity from the senior housing industry.