ESKATON EXPOSES THE TRUTH. Eskaton’s policy to always feature actual residents in promotional materials reflects our commitment to “truth-in-advertising” as well as our sense of pride in the people we serve. You probably won’t recognize our TV and print “stars” unless you happen upon them during a visit to one of our communities – where they have achieved minor celebrity status.
Granted, Eskaton residents may not all look as silver-haired, tanned, fit, perpetually cheery and conveniently diverse as the models in the stock photos that appear and reappear in many “active aging” promotions. That said, we’re fairly certain our prospective consumers do know that, unlike Santa Claus, these attractive folks cannot truthfully be everywhere at once.
So we’ll just continue to opt for sharing reality over imaginary in our places, programs, promotions and people. You may see a flaw every now and then, but then we can’t all be “perfect.”