CAUSE MARKETING’S GOLDEN RULE. “Do for others as you would have them do for you.” The Golden Rule. Profoundly simple, yet as difficult to follow as the speed limit or a Charlie Kauffman film. The success of most all public-service campaigns and cause marketing endeavors comes down to how effectively they generate empathy. And not from those of like mind, but from the rest of us who don’t think we have a vested interest in the cure or solution or benefits.
About preventing criminal behavior, the ancient Greek philosopher Solon eloquently warned, “There can be no justice until those of us who are unaffected by crime become as indignant as those who are.”
Advice for public relations professionals, use the “science of artful communication” to make The Golden Rule relevant and contemporary.