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  1. Sumanth N.
    Sumanth N. at | | Reply

    Hi, my name is Sumanth and i’m in an AGING 200 class in my college.

    I have to say that the rationale behind this article raises a pretty important aspect about current market stereotypes about old age. Marketing groups have the unreasonable assumption that they can lump everybody above 65 into one age group when it comes to things like feasibility studies or surveys, or focus groups but its prone to the assumption that the opinion that the elder populations opinion doesn’t matter as much. Theyre wrong though, especially since there is such a large elder population in the world, which still has a relatively large part of the market when it comes to purchasing power. From what i have learned in my class so far, the elderly shouldnt be disregarded because they are still relevant and play an important role in our society. Like the article says, “these surveys perpetuate stereotypes and marginalize older people” and thats just wrong to do.

    Hopefully marketers wisen up and learn to tap into the opinion of a powerful demographic

  2. Aging 200 student at the Erickson School of Aging
    Aging 200 student at the Erickson School of Aging at | | Reply

    Every human being is different. Every human being has something different to offer to the world. Age is just a number. Just because someone is the same age as you or close to the same age, it doesn’t mean that you will have the same opinion as the other. Again, each person has different things to offer to the world. Many things affect a person’s opinion. For example, each person is raised different. They may have come from a foreign nation and was raised with a different culture. There is also religion to take in consideration. With that said, no two opinions are the same. Some of the younger generations believe that the older generations are not able to keep up and are too old to keep up with the new. I don’t share this opinion. The elderly try to keep up, just like the young are trying to keep up with the new technologies. Some relatives from my home country attempt to stay updated with the technologies in order to keep in contact with my family. This post relates to my class because of a theory we discussed. This theory is called the modernization theory of aging. It states that the status of older adults have declined since industrialization and the spread of technology.

  3. Aging 200 student at the Erickson School og Aging
    Aging 200 student at the Erickson School og Aging at | | Reply

    I believe that categorizing age groups to determine what age group is better or advanced then other is just seems wrong. Every generations comes with all different factors and skills. Generations to generations it varies up on how modern the time have become. For the companies to just state that younger adults are mostly like to use and spend more on technology is wrong, because the older adults mostly likely to spend more only if thy are showed the same interest and help as the other age groups. Older adults try to move up with the time, trying to learn new modern things. The theory that my aging class discussed that reminds me of this post is the modernization theory. Which basically states that the older adults are declined as the society becomes more modern.

  4. AGING 200 student at the Erickson School of Aging
    AGING 200 student at the Erickson School of Aging at | | Reply

    AGING 200 student at the Erickson School of Aging
    I think it is very derogatory to classify all older adults as the same, because I believe with every generation comes a new set of ideologies and opinions about life. Every generation has the ability to educate the world in a newer way that differs from the previous generations. Hence I believe the opinions of each individual generation matters to the development of the world we live in. Often companies view older adults as limited in knowledge about the how to use the internet and other modern technologies but the fact remains that a growing population of older adults are very invested in the internet and have a lot to contribute to techniques of sales and marketing for younger generations. A theory that resonates with me would be the modernization theory of aging discussed in my aging and controversies book which basically states that the status of older adults decline as the society becomes more modern. This theory disregards the ability of older adults to learn and disregards knowledge they may have accumulated over time

  5. AGNG 200 student at the Erickson School of Aging
    AGNG 200 student at the Erickson School of Aging at | | Reply

    It is a shame that people who are 65 are categorized into the large age group of “65+”. These companies make older adults feel unimportant and stereotyped into agreeing with the younger generations that “older people can’t do certain things.” There is a lot of ageism that comes from some companies that assume because someone is older, they are incapable of doing the same things as someone younger. Thinking that older people aren’t online reminds me of the modernization theory of aging which states that as people get older and societies become more modern, older adults lose their value and respect. Older adults are disregarded in this sense which is unfortunate. Just as people 18-24 different opinions from people 27-34, people 65-75 have different opinions from those who are 76-87.

  6. Mellisa Larmon
    Mellisa Larmon at | | Reply

    The line “respect your elders” would really apply to these kinds of situations. We must not forget our parents because they are the one’s responsible for our very existence in the first place. We should not take them for granted; we should care for them till the end.

  7. Margit Novack
    Margit Novack at | | Reply

    “If you want to reach seniors through social media, use Facebook,” says the Pew Research Center’s Social Media Update, released in December. But on Facebook Pages, if you are trying to target ads, you can only target up to age 65. Anyone see a disconnect here? More examples of dumb business practices that illustrate the pervasiveness of ageism.

  8. ambro2013
    ambro2013 at | | Reply

    No one can make you feel insignificant without your permission. Those over 50 or 60 or 70 or 80 are not segments. The new consumer majority is made up of segments of one. The sooner we realize that we cannot mold youth market paradigms to fit a unique demographic phenomenon, the sooner we will truly begin to change aging. Clearly anyone using the term “seniors’ to define this new marketplace simply does not get it.

  9. Madeleine Kolb
    Madeleine Kolb at | | Reply

    Great post, Margit, especially your last paragraph. Some of this stuff would be funny, if it weren’t so condescending. From time to time I get mail about my “pre-need cremation plans.” As an extra inducement, it indicates that I am eligible to “WIN A PRE-PAID CREMATION.” Such a deal.

Is this post changing aging? Please comment!