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Kavan is a social media entrepreneur committed to growing the use of social networking towards promoting the equality, sustainability, health and well being of people of all ages. Combining careers as a national journalist and public relations expert, Kavan focuses on the power of user-generated content to communicate ideas and build movements.

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  1. Cynthia Friedlob, Social Media Manager, EngAGE, Inc.

    Kavan — If you’re not already familiar with it, I’d suggest that you take a look at the excellent book, “The Design of Everyday Things,” by Donald Norman (1988). From the Amazon link: “…a powerful primer on how–and why–some products satisfy customers while others only frustrate them.” Should be mandatory reading for anyone in the field of product design.

  2. Eliza Wong (@ElizaVCH)
    Eliza Wong (@ElizaVCH) at | | Reply

    Awesome! Make sure you grab a ticket and get updates from our facebook page (

    See you there! :)

  3. Meg Percival
    Meg Percival at | | Reply


    This is fantastic and being an Interior Design undergrad who is bent on specializing in Design for Aging I am determined to attend. I just looked up the event information on the Seattle Design Festival’s list of events and this discussion is listed as being at 6:30 pm on Sept 15th (not the 16th). Want to make sure I make my travel arrangements from Portland on the correct day 😉


  4. Amy Blitchok
    Amy Blitchok at | | Reply

    I think you and Craig Ferguson makes some excellent points :). As a Michigander, I can’t help but draw a parallel between the way marketplace treats (ignores/under-utilizes) older consumers to the way the car companies approached a changing market. American automakers continued executing the same old plan without adjusting to the times and recognizing the evolving demands of buyers. As a result, they lost business to foreign companies who were building smaller, more efficient cars. They got to help guide the new trend instead of having to play catch up.

    It seems that any company who wants to be relevant and have a hand in the direction the market goes would start catering towards the boomer generation and women in particular. Certainly, there are companies who are leading the way and hopefully more will follow suit.

    Can’t wait to hear more about what is discussed in Seattle.

  5. Karen Overturf
    Karen Overturf at | | Reply

    This is a good post, Kavan. May I add my thoughts? I’ve been bumping up against an economic viability wall. If Kallimos is the product, I can certainly understand why it hasn’t been built yet. We’re (as seniors and ‘almost’ seniors) bombarded by after the fact “solutions,” when a few proactive steps will save us all a lot of effort, time, money and heartache. We just have to agree on what those proactive steps are.

Is this post changing aging? Please comment!