A Catalyst for Significant Social Change

Screen Shot 2013 08 05 at 10.55.02 AM A Catalyst for Significant Social Change
Want a look at how The Green House Project got launched? It wouldn’t have happened without backing from the Robert Wood Johnson Foundation (RWJF) and their willingness to test a radical new idea presented to them by Dr. Bill Thomas.

Bill’s idea was radical but simple — move elders into a home in their community that can provide the same quality of care (or better!) as a skilled nursing home at the same cost.

The intent was never to convert every nursing home in the country into a “Green House”, explained Jane Isaacs Lowe, senior program advisor at RWJF in a new video exploring the origins of The Green House Project. The goal has been “to use this model as a catalyst for significant social change.”

“What we look for is those ideas that are going to transform a field, that create the impetus for significant change. It’s really about major significant change in how we think about and care for older adults,” Lowe said.

Check out the video below — RWJF is all about changing aging and we love!

Article written by Kavan Peterson, Editor, ChangingAging.org

Kavan is a social media entrepreneur committed to growing the use of social networking towards promoting the equality, sustainability, health and well being of people of all ages. Combining careers as a national journalist and public relations expert, Kavan focuses on the power of user-generated content to communicate ideas and build movements.