From Matt Yglesisas…
It’s perhaps misguided to have unrealistic expectations about your instant coffee.
But to want more than “the most” is absurd. It’s on a par with wishing that you could put your coffee in a mug shaped like a square circle.
The larger story here is simply that Nescafe ad copy is often absurd. For example, when I visited Nestle HQ outside Geneva on my junket to Switzerland they had this in their office: